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Month: September 2019

2 screwed generations – Mills and Gen Z have absolutely nothing to respect

September 29, 2019 Paul

Most previous generations had heroes to look up to and admire. Millennials and Gen Z have pole to pole idiots.…

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Posted in: Main Blog Filed under: corruption, crime, economic models, Generation Z, incomptentence, life models, Millennials, politics, Role models, scripted lives

16 reasons why non-writers need to understand writers

September 2, 2019 Paul

Written for Sydney Media Services.com a few years ago. The pity of it is that it all still holds true.…

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Posted in: Main Blog Filed under: Audience targeting, Depth of information, Expertise, Filler content, Grammar vs reading, Industry standard vs decent copy, Online reading behaviour, Portfolios and credits, Reader engagement, Sales copy, working with writers, writers

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